Christmas campaign for Virgin Megastore - headphones

Christmas Campaign – Virgin Megastore 2013

This Virgin Megastore Christmas campaign focused on the surprise factor of receiving Christmas gifts.

Our aim was to suggest the most popular Christmas gift ideas and to showcase them as the central elements in the set of artworks. We selected three hero products – a headphone set, a Playstation controller, and an iMac. Each of these represents Virgin Megastore‘s core product categories which are also top categories for Christmas gift choices.

Christmas campaign for Virgin Megastore - PlayStation
Virgin Megastore 2013 Christmas campaign.
Christmas Campaign Color theme

This campaign had to resonate with a broadest possible target audience, hence the color theme was traditional and symbolic of the Christmas season.

Modeling & Light

The products were modeled by Mike from Virgin Creative in 3DS Max and we rendered them in C4D before bringing into Photoshop for the final touches. Text and logos were added in Illustrator.

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