Christmas Campaign – Virgin Megastore 2013
This Virgin Megastore Christmas campaign focused on the surprise factor of receiving Christmas gifts.
Our aim was to suggest the most popular Christmas gift ideas and to showcase them as the central elements in the set of artworks. We selected three hero products – a headphone set, a Playstation controller, and an iMac. Each of these represents Virgin Megastore‘s core product categories which are also top categories for Christmas gift choices.
Christmas Campaign Color theme
This campaign had to resonate with a broadest possible target audience, hence the color theme was traditional and symbolic of the Christmas season.
Modeling & Light
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