3D Illusion Design – Virgin Arch 2

I am fascinated by arches in public spaces as they make for surreal 3D illusion canvases. Virgin Megastore’s latest project in The Dubai Mall is an excellent example of why I am obsessed with these curved canvases.

We took care with attention to detail to infiltrate the artwork with implicit visual cues. You have the black-and-yellow diagonal lines representing the action aspect found in games and movies. There are punctured metal patterns to assimilate music speakers and the wooden texture is related to our new, iconic cash counter designs that can be found in The Dubai Mall and Mall of the Emirates. The rest I’ll leave for you to decipher.

Check it out for yourself during your next visit to Virgin Megastore at The Dubai Mall and share your thoughts.

Leave a Reply